Pest Control Company Wins Direct Mail Award for Bedbug Campaign
Griffin Pest Solutions has won a Bed Bugsy Award from the National Pest Management Association (NPMA) for its educational direct mail bed bug campaign. The NPMA created the Bed Bugsy Awards to recognize creative excellence in the marketing and advertising of bed bug services executed by pest control companies across the nation. Winners were announced at the recent National Bed Bug Forum in Denver, Colorado.
"We are very pleased to have won this award," stated Linden Griffin, owner and president of Griffin Pest Solutions. "Bed bugs are a significant issue. There is a lot of information out there, but not all of it is accurate. We have taken the approach that education is the key in helping our communities tackle this issue."
Griffin Pest Solutions has been sending the posters to federal, state and local agencies as well as places where bed bugs are commonly found such as apartment communities, hotels, colleges and universities, assisted living facilities, shelters and hospitals.
"It is our hope that the posters will be hung where staff or residents can see them so they know what bed bugs look like and where they hide," Griffin explained.
In addition to the bed bug posters, Griffin Pest Solutions has been educating consumers on bed bugs by hosting seminars across Michigan. "People want to know what they're up against. They want to be able to ask questions and get straight answers," Griffin continued. "They want to know if they can prevent bed bugs and what are their treatment options."
This is an example of smart direct marketing that combined a solid mailing list with outstanding creative work and generated a great response.
About the Author
Dale "DataDale" Filhaber is President of Dataman Group Direct Mail & Telemarketing Lists, a direct marketing company based in Boca Raton, Florida. Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists.
Dale is Past- President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for many years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 18 years.
DataDale, as she is called in the industry, is well known in the Home industry, where she has been a guest lecturer on Marketing at several WQA conferences as well as many national and regional conferences in the industry.
In addition, she lectures at many local colleges, industry and marketing events including the Direct Marketing Association, the Florida Association of Non-Profits, American Marketing Association. She has published numerous articles about Marketing in the Water and Home Industries and is the author of "Ask DataDale", a popular blog for the direct marketing community.
For further information, she can be reached at dale@datamangroup.com.
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